Hennessy versus Jameson

The Advertising Standards Authority (ASA) recently received a complaint from Société JAS Hennessy & Co (“Hennessy”) against a television commercial for Jameson Select Reserve whiskey. Hennessy claimed that the Jameson advertisement had copied its original thought, was an exploitation of its advertising goodwill, and was disparagement in terms of the ASA Code of Advertising Practice. The Hennessy “Never Stop Never …