Advertising Standards Authority Ruling

In a recent Advertising Standards Authority (ASA) matter involving a billboard on the Soweto Highway, Mini Cooper undertook not to use the phrase “DRIVE IT LIKE IT’S STOLEN” again to promote its products. According to the complainants the advertisement, which featured a billboard with the shape of a Mini Cooper cut out of it, was irresponsible and offensive in that it promoted and glorified the stealing of cars, speeding and reckless driving. The billboard had been stolen by the time the ASA heard the matter http://www.asasa.org.za/ResultDetail.aspx?Ruling=6898

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